We are not a direct selling company, but rather we are a company that is building a 100 year brand by utilizing the direct selling model. That is very different than being a direct selling company. How you might ask? Well, because most DS companies built their product through DS. Our products were not created for the DS model but rather for high end department stores and is destined to be the next billion dollar brand. R+F made the decision to utilize DS by leveraging social media and as a result, we are a social commerce company just like an online retailer. It would be like the #1 footwear company asking its most fervent fans to sell shoes directly to the consumer instead of in retail stores… and creating 5 times the sales in one month as they currently do annually in the retail venue.